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meet the founder
holistic loctician elli marie
"a lot of what I do is in an effort to help educate and bring awareness to self-care & herbalism."
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Welcome to my space of creation where I advocate for Treatment Love & Care overall but especially for your hair. Out of hundreds of small businesses you've found my baby TLC4Locs and I appreciate you taking a moment to learn more about who I am, what I believe in, and why I do what I do.
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I have so much gratitude for each person that allows me to join their loc journey either in person or in spirit through the usage of my products. My mission is to put an end to the aged misconception, that Locs are dirty & smelly.
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A lot of who I am naturally aligned with what I do and offer to the world. I live an organic plant-based lifestyle, I practice natural and holistic herbal medicine, and I pour love into everything that I do.
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I originally built my brand crowning clients with the Crochet/ Instant Loc technique, where I later developed my own method for maintaining new growth and creating instant Loc extensions and Goddess Loc Extensions.
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As of 2024 I am currently exclusive and accepting new clients on a selective basis. I offer LESSONS ON LOCS for those who want to DIY their journey or for professionals looking to further their knowledge and craft.
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"Nourishing ingredients, embracing mindful practices, and promoting overall well-being to achieve healthy
locs & strands."
THE TLC STORY
TLC4Locs combines knowledge, haircare and elements of the Earth to give your hair what it needs most: strength, moisture and growth. Each product is handmade with you in mind. All products are formulated with natural, organic and plant-derived ingredients. Our goal is to care for your hair and the environment.
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TLC4Locs was founded by Elli Marie in 2018. Given her Paul Mitchell Training and Herbal Holistic Wellness certifications, she set out to make use of both worlds; encompassing holistic practices, beauty and business. She was able to create a full range of hair care products made to combat dry, brittle and damaged hair.
Seeing how many of her clients suffered from alopecia, breakage, and dryness, as well as odors she decided to take matters into her own hands and put her research and love for herbs to use. In 2019, she launched her first product Locsturizer as the flagship for the TLC4Locs collection.